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2012 in online fashion - May, Asos scoops best app award

Stefan Hull looks at the month of May 2012 and highlights the key changes that impacted the online fashion world.

  • Google moves away from purely focusing on words, with the introduction of Knowledge Graph, providing keyword related images and objects at the top of the search results
  • Cloggs wins retailer of the year in the Drapers Footwear and Accessories awards 2012, with the usability of the site cited by judges as a winning factor
  • Jimmy Choo launches its online campaign Choo 24:7 Stylemakers. Similar to Uniqlo and Burberry, users were invited to upload images of themselves wearing Jimmy Choo to a microsite
  • ASOS scoopes the award for best app at the Drapers and Retail Week PayPal Etail awards

Stefan Hull is insight director at search engine optimisation specialist Propellernet

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