Stefan Hull looks at the month of November 2012 and highlights the key changes that impacted the online fashion world.
- Taking inspiration from Pinterest, Google Shopping Shortlists is launched, making it easier to research products and plan purchases with friends and family online
- The Cambridge Satchel Company wins Smaller Etailer of the Year at the Drapers Awards. The company was started from a kitchen table in 2008 by founder Julie Deane on a budget of £600. They have successfully used social networks and collaborations with fashion bloggers to promote the brand and featured in Googles’ Chrome advertisement
Stefan Hull is insight director at search engine optimisation specialist Propellernet