Stefan Hull looks at the month of October 2012 and highlights the key changes that impacted the online fashion world.
- Google reveales another 65 key changes on how they are ranking websites, providing more insights on how brands can better optimize their site for search
- Topshop launches their Halloween social media campaign where customers were invited to present tweets in return for cosmetic items in-store. Over 50,000 tweets, re-tweets and comments were recorded during the six-day competition period
Stefan Hull is insight director at search engine optimisation specialist Propellernet