Independent countrywear retailer A Hume has introduced iPads into both of its stores in Kelso, Scotland, following customer feedback.
The retailer, whose customers are aged from mid-40s to early 60s, decided to launch the iPads after staff said many shoppers were coming in and requesting a product they had seen on the website.
James Abbott, digital marketing and development manager, says: “Customers were coming into the stores and while they couldn’t remember the exact product they had seen online, they could remember their customer journey on the site. The iPads not only allow our staff to give better customer service, they can also give customers the chance to see the stories behind the brands with online content and videos.”
Abbott says research shows that customers are shopping both online for convenience but also in store when they are in the area.