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Adili Christmas sales rise 36%

Ethical etailer Adili, which now trades as Ascension, said sales for November and December rose 36% year-on-year.

In the six months to October 31, revenue rose 20% to £299,000 and pre-tax losses were £886,000, down from £901,000 for the same period last year.

It has been a difficult year for the etailer which experienced a delay in its £940,000 fundraising which meant through July and August stock was marked down significantly to try and drive cash into the business.

Over November and December Ascension said that it focused on margin rather than headline sales growth.

Ascension also hopes that its focus on own-label product and fewer brands will help push up margins.

Ascension opened its first bricks-and-mortar offer last year with stores in London and Dorchester.

The business announced in December it may need to explore options for further fundraising in the near future. 

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