Etail giant Amazon UK has appointed Drapers executive editor Jessica Brown as head of fashion for its fledgling clothing business.
Brown will join the etailer in the third week of July. It is understood her remit will include a research project around who Amazon’s target fashion customer should be and how the etailer fits into the competitive landscape.
Brown, who has worked at Drapers for more than 10 years, will have a key role in liaising with branded suppliers. She will also head up the marketing of the fashion category and lead site content, editorial and image.
Amazon took tentative steps into the fashion sector with the launch of a selection of performance clothing approximately two years ago. Since then it has developed category-specific shops online - focusing on denim, lingerie and, more recently, swimwear - but has ambitions to grow the category so it can compete with broader-brush sites such as Asos. It stocks the likes of Firetrap, Calvin Klein, Desigual, Miss Sixty, Princesse Tam Tam and Gossard. Retailers including Debenhams and USC are third-party sellers of fashion via Amazon.co.uk.
Brown will report to Amazon director of clothing Kes Nielsen.
Caroline Nodder, Drapers editor-in-chief, who joined in March, will continue to manage the Drapers editorial team and oversee the magazine and website.