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Amazon wins Consumer Etail award

Pure-play giant Amazon has taken home the Consumer Choice prize at the Drapers & Retail Week PayPal Etail Awards for the second year in a row.

Organised in association with market research company OnePoll, more than 6,000 consumers voted in the award category, placing Amazon on top.

The PayPal Etail Awards, which took place in London on June 12, celebrated the best in fashion etail. Winners included Topshop, which won the Best Use of Innovation award for its London Fashion Week initiative.

The Smaller Pure-Play Etailer category was taken home by furniture company Loaf, which was commended for having a strong brand proposition.

Best Mobile-Optimised Site was a closely fought category, with John Lewis pipping Reiss to the post.

Childrensalon won Success Digital Best Multichannel - Small, while footwear retailer Dune scooped Best Redesign/Relaunch.

Best Digital Marketing award went to Very, which was commended for an integrated cross-channel campaign.

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