Pentland Brands chief executive Andy Rubin joined 24 other top UK chief executives this week on Prime Minister David Cameron’s trade delegation to Russia.
Pentland Brands - the company behind swimwear brand Speedo and streetwear label Boxfresh - already has four of its brands in Russia but is launching outdoor brand Berghaus there this month and hopes to launch Boxfresh and sports brand Ellesse there within a year.
Rubin was approached by Cameron’s office to join the delegation, aimed at encouraging trade links with Russia.
Rubin told Drapers: “I felt very privileged to be asked and it’s good for our industry to be represented. Our view is that we are very optimistic about the Russian market. We are finding it a good place to do business. We also represent a good story for the Government. We are a British company and we are based in the UK and pay our taxes in the UK.”
Berghaus has this month doubled the workforce in its Sunderland office to 200 on the back of international expansion in countries such as Russia.
Of the 13,000 Pentland employees in 176 countries worldwide, 12,000 of them are UK-based.
The company has pledged to continue investing in research and development for its brands in the UK as it expands into new international markets.