Lingerie and sex toy chain Ann Summers is overhauling its website to improve functionality.
The new site will go live this month. New features, which are designed to improve navigation and customer experience, include the ability to zoom in on products and to view them from different angles.
Ann Summers has introduced personalisation software to allow it to make Amazon-style recommendations to its customers in June.
It uses the browsing and purchase history of a customer, as well as products other similar customers bought, to make individual recommendations to each shopper and improve merchandising.
You might also like...
Ann Summers lets customers virtually try on undies
Lingerie retailer Ann Summers has launched an interactive app, which allows customers to virtually try on underwear from the comfort of their own home.
Fifty Shades effect sees Ann Summers sales rocketing 78%
Sales at Ann Summers have rocketed by a dramatic 78% year-on-year helped by the phenomenal success of erotic novel Fifty Shades of Grey.
International push drives revenues at Lovehoney
Revenue was up 22% to £93m at online lingerie and sex toy retailer Lovehoney for the year ending 31 March 2018, driven by a focus on international expansion.
Karen Millen shrinks annual losses
Karen Millen reduced its operating losses by 85% to £1.4m in the year to February 2018, as the retailer’s turnaround strategy takes hold.
Boux Avenues losses rise after supply chain troubles
The drop in the value of sterling, tough trading conditions and supply chain issues led lingerie retailer Boux Avenue’s operating losses for the year to 31 March 2018 to more than double year on year.
M&S chief: 'There will be more store closures'
Marks & Spencer chief executive Steve Rowe has said “more than 100 stores” will close as the retailer forges ahead with its turnaround plan.
Have your say
You must sign in to make a comment
Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.