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Ann Summers overhauls its website

Lingerie and sex toy chain Ann Summers is overhauling its website to improve functionality.

The new site will go live this month. New features, which are designed to improve navigation and customer experience, include the ability to zoom in on products and to view them from different angles.

Ann Summers has introduced personalisation software to allow it to make Amazon-style recommendations to its customers in June.

It uses the browsing and purchase history of a customer, as well as products other similar customers bought, to make individual recommendations to each shopper and improve merchandising.

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