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Armani revamps site with curated content

Giorgio Armani has relaunched its website as it aims to become a major contender in the luxury ecommerce sector.

A new section covering events, entitled Armani Live, will be curated by a range of industry insiders. The section kicks off with Tim Blanks, editor-at-large of, reporting on the launch of the new site in New York.

As well as a fresh design, the site has a greater number of content areas. It will cover everything from fashion shows and lifestyle, and also includes details on the brand’s made-to-measure service and a store locator. The site is optimised for mobile.

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