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Asos beats forecasts for Christmas

Asos enjoyed a strong performance in the run-up to Christmas with the etailer reporting a 38% leap in total retail sales to £335.7m in the four months to December 31.

The results beat analysts’ expectations of a 35% rise in retail sales.

UK retail sales surged 37% to £133.7m during the period.

The retailer reported a rise in sales in every market, with US sales leaping 28% to £32.3m while EU sales rose 69% to £87.3m.

Retail gross margin rose 90bps on the same period the year before.

Asos said it had 7.9 million active customers at 31 December 2013, up 41% on last year.   

Asos chief executive Nick Robertson said: “We have enjoyed another strong Christmas and made a good start to the financial year, with retail sales growth for the four months to 31 December 2013 up 38% to £335.7m.

“These results were driven by significant improvements to our customer proposition, including better delivery options, additional payment methods and the roll out of our premier service in key international markets.”

He added that work on “significantly” increasing the capacity of its Barnsley site continues and it plans to open our central European distribution centre later this year. 

Robertson said the company continues to trade in line with expectations.

Readers' comments (1)

  • Fantastic results. Think the one thing they don't mention is they are also fantastic to deal with. Drive suppliers to up their game in design and creativity whilst not always demanding price reductions. It really does feel like a true partnership.

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