Asos has launched its first ever loyalty scheme today, which will provide shoppers with the chance to earn points for each purchase.
The etailer, which today revealed a sales rise of 26% for the two months to February 28, has launched a trial for selected customers. It is currently testing the Asos Rewards scheme in the UK with a “small selection of customers” and will be asking for regular feedback.
For every pound spent at Asos the etailer will give shoppers five reward points. Each point will be worth 1p and each month the points will be converted into a unique reward code which can be used online at the etailer.
In an email sent to some customers Asos said: “You don’t have to do anything other than enjoy the experience… and earn as you shop.”
Shoppers will also be able to earn additional bonus points. The trial is expected to last until autumn 14.