Asos has launched its first plus-size range called Asos Curve.
The own-label range went live on the asos.com site today and includes dresses, tops, bottoms, outerwear and swimwear in sizes 20-26.
The etailer said the capsule collection consists of “key trend-led pieces including jersey, tailoring, knitwear and outerwear taken from the main own-label range and adapted to fit the curvier figure”.
Every season the collection will be updated and Asos said it plans to expand the collection and introduce specific pieces designed especially for the range.
In the 42 weeks to January 17 sales at Asos grew 38%, with UK sales growing 25% year-on-year and its burgeoning international business up 102%.
This week Asos also hired Clare Dobbie as marketing director to drive its brand on an international level.