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Asos launches plus-size range

Asos has launched its first plus-size range called Asos Curve.

The own-label range went live on the site today and includes dresses, tops, bottoms, outerwear and swimwear in sizes 20-26.

The etailer said the capsule collection consists of “key trend-led pieces including jersey, tailoring, knitwear and outerwear taken from the main own-label range and adapted to fit the curvier figure”.  

Every season the collection will be updated and Asos said it plans to expand the collection and introduce specific pieces designed especially for the range.

In the 42 weeks to January 17 sales at Asos grew 38%, with UK sales growing 25% year-on-year and its burgeoning international business up 102%.

This week Asos also hired Clare Dobbie as marketing director to drive its brand on an international level.

Readers' comments (2)

  • Gauging from what's been said so far in the social media,'s move to create a range for sizes 20-26 has sparked a veritable debate. While some are congratulating the online retailer for opening up fashion to those who take larger sizes, others are deriding the e-tailer for promoting unhealthy body sizes. It seems in this day and age that women can't win. You're either to thin or too large. It will be interesting to see how the range does in the coming months.

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  • I must admit to being very disappointed by this much anticipated launch. The range is very dull with nothing inspiring for larger sized customers. Certainly not “key trend-led pieces”. I can’t see this range worrying other players in this area.
    I can also advise that, rather unsurprisingly, the fit of product is inconsistent and shows a lack of understanding of larger sized body shapes.
    Come on, you must do better.

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