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Asos unveils plans for Marketplace

Etailer Asos has revealed that it is planning a November launch for its Marketplace, a new website that will offer a global platform for independent retailers and individuals looking to sell second hand and unwanted clothes.

Asos ecommerce director, James Hart, has also outlined the pricing structure for sellers. In an interview on the Asos site, he said that individual sellers will be charged a flat fee of 10% when an item is sold with no listing fees or pricing menus.

Independent retailers who apply for a boutique will be charged £50 per month and a 15% per item selling fee. Successful boutique applicants will have the added benefits of store front, which can be customised, an account manager at Asos and a premium positioning around the site.

Hart reveals that Asos has been considering a “Market”-style launch since 2003, based on the success of eBay, but decided against it until this year.  “There is a world of fashion out there that doesn’t fit the regular online retail model. Marketplace allows us to put that fashion in front of customers.

He adds that it will offer a “very different site and selling culture” to what independents and consumers will be used to. “If you are an individual selling something from last season, right now, if you put it on a more generic marketplace, it may be in the fashion section but it’s an emotionless experience.”

Hart says that the future of the site will be determined by the community that use it, with changes determined by buyer and seller feedback.

Asos announced plans for Marketplace, which will be a fixed price site, in May. It will offer a global online platform to promote indies, brands, emerging designers and allow individuals to sell second hand and unwanted clothes.

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