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Aurora expands 90-minute delivery

Aurora Fashions, the group behind womenswear chains including Coast, Oasis and Warehouse, has rolled out its 90-minute delivery option to all of its chains and is to open it up to areas beyond the M25.

The group, which debuted the service at Oasis in March and extended it to Karen Millen in April and Coast earlier this month, launched the service with Warehouse last week. Delivery costs are £9.99 for Oasis and Warehouse and £14.99 at Karen Millen and Coast.

It will also extend the offer to locations including Birmingham, Edinburgh, Glasgow, Liverpool and Leeds by the summer.

The group, which despatches the product purchased online directly from its stores, said 91% of orders were delivered within the 90-minute time frame. The fastest fulfilment was 18 minutes to an address in central London.

The group’s multichannel director Hash Ladha said it was also extending its same-day delivery option to Birmingham this month and hoped to bring the services to its mobile website in the future.

The business could also roll out the services to any area where it has stores, including overseas should it update its websites to local languages in the future.Ladha said: “Wherever we have a store and a suitable courier we should be able to offer the 90-minute service.”

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