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Averyl Oates joins new luxury website Luxup

Averyl Oates, former buying director at Harvey Nichols, has joined new online luxury service Luxup as commercial director.

Luxup is an invitation only online club for travellers with an interest in luxury brands that is set to launch this summer. The site is being launched by investment group Marwyn and will initially target Chinese and other international visitors to London before rolling out to America and Hong Kong in the autumn.

The website will give members access to luxury brands offering services such as exclusive retail experiences, limited edition collections and exclusive products. The company said the tourist industry is growing in importance, with tourist spending currently accounting for 25% of spending in the UK luxury goods market. Forecasters predict that travel spend will contribute 75% of luxury growth in Europe by 2015.

Oates, who left Harvey Nichols at the end of last year, is commercial director of the new venture. She is joined by fashion photographer Phil Poynter who has been appointed creative director, Vogue fashion features director Harriet Quick, who is editorial director, and communications director Anita Borzyszkowska, former head of communications at GAP.

Also on the team is Phil Ley, global marketing director, UK marketing director Andy Brown and London fashion curator Sarah Mower. The team is led by founders and joint chief executive officers of Marwyn James Corsellis and Mark Watts.

Joint chief executive officer Corsellis said: “The industry is being powered globally by the strength of the travelling buyer of luxury and fashion. Our aim is to offer that new global consumer the warmest welcome and access to the fashion insider’s world, while given luxury brands a new way to interact with global travellers.”

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