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Fashion retailer Base to boost online business after appointing Andrew Baldwin ecommerce manager

Mini-chain Base is plotting online growth after appointing its first ecommerce manager.

The retailer, which has nine men’s and kidswear stores, has appointed Andrew Baldwin to the newly-created position of ecommerce manager.

Baldwin, who was formerly marketing director for, will help Base boost its ecommerce business.

Managing director Marc Granditer said: “Andrew brings more than 20 years of home shopping and ecommerce experience that will assist in driving substantial growth through the online channel.”

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