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Blue Inc aims to cash in on new payment system

Men’s young fashion chain Blue Inc has signed up with online payment provider UKash to offer shoppers the option of paying by cash online.

Customers can buy UKash codes in retail outlets (including shops, petrol stations and kiosks) and then use the 19-digit code provided to pay for product online. Blue Inc introduced the payment solution in an attempt to reduce the number of abandoned baskets at the online checkout.

Head of ecommerce Ajay Nassa said: “By adding a cash payment method to our website we are eliminating barriers for consumers who would otherwise need to visit our stores to pay with cash.”

Other retailers already offering UKash include Little Mistress and TJ Hughes.

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