Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Boden

Boden goes premium to lure web shoppers

Boden, the catalogue and internet retailer, is to launch a limited-edition premium womenswear sub-brand for spring 11, one of a string of online-only ventures designed to reduce dependence on catalogues.