Young fashion etailer Boohoo.com is planning to float next year.
The company, which launched in 2006, will list on the stock market from the first quarter of next year.
Boohoo has hired Zeus Capital as advisers to help with the listing.
A spokesman for the private equity firm said: “Zeus has conducted test marketing with cornerstone investors and it has been very well received.”
The move confirms rumours that go back as far as August that the internet retailer was planning to list on the London Stock Exchange, and had appointed Zeus to explore strategic options.
Boohoo grew pre-tax profits by 79% to £248,790 for the year to 29 February 2012, with sales up to £29m.
It is the latest in a line of retailers to have considered floating in recent months. Womenswear retailer Bonmarché announced plans for an IPO in October before listing last week. House of Fraser and etail group The Hut are among the retailers also planning to float next year.