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Brand Alley turns on TV web channel

Designer discount etailer Brand Alley has launched an online TV channel.

BrandAlley TV, which can be accessed through its website or YouTube, features a selection of videos ranging from fashion and beauty tips from industry experts to behind-the-scenes footage of the etailer’s campaigns and special events.

The new channel is part of Brand Alley’s marketing strategy of engaging users through video content through all social media channels.

Brand Alley marketing director Melissa Littler said: “We have been very conscious of the growing appeal for video content among our members. BrandAlley TV is designed to give our members a true insight into the world of Brand Alley.”

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