Private sales website BrandAlley has launched its first ever television campaign this week.
The 30 second advert features a woman on a quest for a pair of designer shoes after seeing them through a shop window with the tag “Too expensive for you”. She proceeds to sell the clothes off her back to get the shoes, with the ad ending in her walking down the street in just her lingerie and shoes and the strapline “There is a Savvier Way to Shop”.
The TV advert is part of a wider BrandAlley consumer campaign, looking at the lengths people will go to get that perfect designer item including a social media campaign ‘How far would you go?’ #SavvierWay.
BrandAlley marketing and PR director Melissa Littler said: “As it’s our first TV campaign we wanted to ensure our brand personality shone through and stood out from other retailer campaigns. There is glamour and humour in the ad and I think most of us can really identify with that longing for the perfect designer purchase and then post rationalising it.”