Womenswear label Britt Lintner is to launch a wholesale arm and a transactional website following investment from new directors.
The premium women’s workwear brand received an undisclosed amount of personal investments over the past six months from Kate O’Neill, managing director of investor relations at Lloyds Banking Group; Martine Holter, chief executive of investment vehicle Höegh Capital Partners; and Britt Lintner chairman Johanna Waterous, an ex-director at management consultancy McKinsey & Company.
Waterous and O’Neill already sit on the board and Holter will join in September. All have a stake in the business and have backed founder and designer Britt Lintner’s growth plans.
Lintner has started approaching luxury department stores, indies and etailers to stock the spring 11 collection. Currently the label is only sold to private customers via its London showroom in Holland Park.
A globally transactional website will be launched this month and a web editor appointed. The label is also scouting for a standalone store in London’s Canary Wharf with a view to opening late next year.
“Now is the right time to grow the brand because there has been a rise of the female demographic in the workplace. The number of women in top jobs is about to pass the 50% threshold in the US and the UK will follow,” said Lintner.
Lintner was awarded business mentoring by luxury trade body Walpole under its Brands of Tomorrow scheme last year. She has adjusted the spring 11 collection to include softer, less tailored silhouettes and finer fabrics after advice from Harrods’ managing director Michael Ward as part of the scheme.
She has also designed a separates range that will launch for spring 11 to complement the dress collection.