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Brown Thomas to launch ecommerce offering

Irish luxury department store Brown Thomas will launch online and on mobile next month.

The 164 year old department store’s site will launch in November on the Venda platform and replace the current non-transactional digital offering.

The site will go live with beauty products and Brown Thomas plan to add the complete accessories, fashion and footwear offer next year. Next day delivery options will be available across Ireland.

Sam Bain, multichannel director at Brown Thomas, said: “At Brown Thomas we are at the beginning of our multi-channel journey. Consumers no longer see mobile as simply an add-on anymore, so Venda’s responsive web design capability will ensure our customers have a great experience on their phone or tablet, just as they would online or in-store. This will allow us not just to add an ecommerce platform, but to become a truly multi-channel luxury retailer.”

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