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Browns buyer joins Asos Marketplace

Etailer Asos has appointed Browns Focus buyer Jemma Dyas to recruit brands, designers and indies to join its Marketplace venture.

Asos ecommerce director James Hart, who has responsibility for the website which will go head-to-head with eBay’s Outlet site when it launches later this year, said Dyas would join the business on August 16 as fashion scout.

He said: “[Dyas] will look for anyone who sells great fashion, be they graduates, indies, brands, designers or sellers.”

Dyas had been a buyer at Browns for two-and-a-half years, with responsibility for its directional store, Browns Focus.

Marketplace will offer a global online platform to promote indies and allow larger retailers and brands to sell excess stock and help consumers sell second-hand clothes.

Hart declined to comment on which retailers and indies had already signed up to Marketplace’s soft launch. Asos will vet retailers to check what they sell before they can create a shop-in-shop on the site.

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