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Catalogue retailing is born again online at Flipboard

Social media aggregation app Flipboard has launched a new feature which allows users to browse and create their own product catalogues for free.

Flipboard, which was set up in 2010, originally gave users the option to build their own magazine-style feed, pulling in content from their favourite sites and social networks.

The update gives retailers the ability to build shoppable catalogues on the platform, allowing users to click on product thumbnails and view larger images as well as price details. There is then the option to either add the product to a cart on Flipboard or click a ‘Buy’ button that redirects the user to the retailer’s site to make the purchase.

Individual users are also encouraged to create their own catalogues by ‘flipping’ products in a similar way to pinning them on Pinterest. By installing the Flip It bookmark, users can add a product from a retailer’s site to their Flipboard catalogue.

Products can also be mixed with other content such as editorial content, photos and videos. Brands that have already launched Flipboard shoppable catalogues include eBay, Levi’s and Modcloth.

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