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Changes in responsibilities for Asos directors

Etail giant Asos has rejigged some of the responsibilities held by directors Caren Downie and Robert Bready.

Although their job titles remain unchanged, womenswear buying director Downie has seen her remit shift to a more focused role, concentrating on special collections and projects.
As a result, she is relinquishing some of her commercial responsibilities - completing a transition brought about by the appointments of trading director Maria Hollins and womenswear buyer director Emma Fox in the past six to 12 months.

Additionally, product director Bready - who last month sold shares in Asos worth £2.6m, a move widely seen as a precursor to his departure - is understood to have taken a step back from his day-to-day work.

A spokeswoman was unable to comment on Bready’s role, but stressed that he remained at the company. She confirmed the changes to Downie’s role, but added that some of her work would still “overlap” with Hollins and Fox.

Alongside these internal changes, rumours have resurfaced that Kate Bostock is set to join Asos after her gardening leave ends next year. Speculation as to the next step of the outgoing executive director of Marks & Spencer has regularly placed Bostock at the etail giant, despite chief executive Nick Robertson’s assertion that he was not looking for a managing director.

Regarding the most recent rumours, Robertson said: “We are always looking for talent and can’t comment on individual cases.”

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