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Christmas shoppers smash online records

A record number of shoppers visited retail websites on Christmas and Boxing Day, with tablets boosting sales.

Visits to websites peaked at 107m visits on Christmas Day, up 86% on the year before according to data specialist Experian.

Chris Thomas, chief executive and founder of the shoe retailer Cloggs.co.uk, said: “Christmas Day itself and Boxing Day broke all records, in terms of visitor numbers and sales as people took advantage of aggressive discounting available across all big brand names.”

He added: “Our busiest days of the year were Christmas and Boxing Day, when we experienced a record level of visitors and sales through handheld devices. We have seen an increase of 1000% compared to last year. Consumers are checking offers and prices and making purchases on the go, wherever they are and whenever they feel like it. Retailers who respond to these changes in behaviour will be the real winners this Christmas.”

According to statistics from IMB Digital Analytics Benchmark online sales grew by 44.95% compared to Boxing Day 2011.

The iPad generated more traffic than any other tablet or smart phone with 15.84% of all online shopping done via an iPad. This was a 109% increase on the same day last year.

The number of consumers using a mobile device to visit a retailer’s site reached 30.72% compared to 19.80% last year. The number of shoppers actually making purchases via mobiles grew to 24.73% compared to 15.93% on Boxing Day last year.

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