Click-and-collect will be worth more than £4bn to retail by 2018 as it continues to find favour with convenience-seeking consumers, according to new research.
A new report from analyst Verdict Retail found that despite its success with customers, click-and-collect will still only account for 8% of online sales in five years and just 1.2% of total retail sales.
Fashion is the most popular sector for click-and-collect, with 23.5% of online shoppers and 46.5% of shoppers that use the channel doing so to buy clothes and footwear.
Matthew Rubin, analyst at Verdict, said this was down to the frequent nature of clothing purchases and because it guarantees that a given product will be available in their size.
The report also found that female customers are the most likely to pick up their orders, accounting for 54% of users. Typical users are aged between 25 and 44 years old.
Rubin added that while click-and-collect will continue to prove very popular with customers seeking speed and convenience, improved delivery options will offer stiff competition. He added: “Home delivery companies and pure-play online retailers are monitoring the development of click-and-collect and are reacting accordingly.
“They are looking to offer collection points at convenience stores and lockers, same-day delivery, narrower delivery time slots, and improved tracking and updates of estimated delivery times.”