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Cloggs kicks off rebranded website

Footwear etailer Cloggs has relaunched its desktop and mobile-optimised sites.

The sites, powered by ecommerce service provider Venda, are part of the business’s rebrand following its acquisition by JD Sports in February. 

Cloggs has stripped back the number of brands on the site, but plans to launch 10 to 15 new brands this autumn. It will also launch a branded accessories range in November.

As well as updating the logo and colour scheme, the site has a new overall design.

Chris Thomas, managing director of Cloggs, says of the relaunch: “We want to take the stress out of shopping online, so we are focusing on service and customer-friendly policies such as free lifetime returns.”

Referring to the mobile-optimised site, Thomas says: “We now get 50% of our traffic from mobile devices. There is a real surge over the weekend when customers are out and about on the high street and they are checking for the best online deals, but also in the evenings.”

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