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Clothing retailers see strong demand from overseas online shoppers

The number of overseas internet searches for UK clothing retailers and brands increased significantly in the fourth quarter of 2013, according to a study from the British Retail Consortium and Google.

In the fourth quarter, there was a 66% rise in the number of international searches for UK clothing brands on smartphones, according to the study. The number of searches made on a tablet rose 41% during the quarter.

Searches for UK department stores increased 78% up on smartphones and 46% up on tablets, the study found.

Smartphone searches for UK retail sites from Germany, Russia and Argentina were up 231%, 145% and 137%, respectively. Tablet searches increased 130% from Germany, 78% from France, 66% from Russia, 56% from Ireland and 47% from the Netherlands.

BRC director general Helen Dickinson said: “The UK is the world’s second biggest online retail exporter, beaten only by the US. These new BRC-Google figures show UK retailers are investing heavily in international online experiences, localised websites and faster delivery times to drive exports.

 

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