The number of overseas internet searches for UK clothing retailers and brands increased significantly in the fourth quarter of 2013, according to a study from the British Retail Consortium and Google.
In the fourth quarter, there was a 66% rise in the number of international searches for UK clothing brands on smartphones, according to the study. The number of searches made on a tablet rose 41% during the quarter.
Searches for UK department stores increased 78% up on smartphones and 46% up on tablets, the study found.
Smartphone searches for UK retail sites from Germany, Russia and Argentina were up 231%, 145% and 137%, respectively. Tablet searches increased 130% from Germany, 78% from France, 66% from Russia, 56% from Ireland and 47% from the Netherlands.
BRC director general Helen Dickinson said: “The UK is the world’s second biggest online retail exporter, beaten only by the US. These new BRC-Google figures show UK retailers are investing heavily in international online experiences, localised websites and faster delivery times to drive exports.