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Cocosa plots dedicated men’s private Sales website

Online private Sales etailer Cocosa has relaunched its website and will unveil a dedicated menswear site later this year.

The etailer, which is owned by magazine publisher Bauer, is testing menswear Sales with its existing members and its buying team is in negotiations with potential suppliers of premium branded menswear.

The new site, under the working title Cocosa Menswear, will offer exclusive menswear Sales as well as accessories and other lifestyle items.

Cocosa marketing director Kelly Kowal said: “We are really excited about the opportunity of providing a premium flash Sales experience which caters to the men’s market. We will continue to offer a luxury and premium brand selection to ensure we present the best experience to our male customers while offering an unsurpassed level of service when buying new items for their wardrobe.”

Cocosa has also relaunched its core womenswear site to keep pace with increased competition from rivals such as BrandAlley, Secretsales.com and Vente-privee.

Cocosa said the site had been made more interactive and engaging with simpler navigation. The new site also enables shoppers to flick between brand-specific Sales more easily.

The site, which offers its members deep discounts on premium and designer brands such as DKNY for a limited period, will also define more clearly which Sales are coming up in its online diary.

Cocosa said the redesign aimed to give the site a “richer” feel and would include more multimedia content. Its ‘Style Notes’ section now includes video content, with features such as designer interviews.

In July, Cocosa managing director Andrew Robb stepped down from the business to join Farfetch, the aggregate website that pulls together independent retail businesses, as chief operating officer.

The hunt for a new managing director is still ongoing.

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