Online retailer Cocosa is set to remove its membership wall as it looks to boost the number of new customers.
From October 17 the private sales etailer will let all visitors browse and purchase the luxury brands on the site, which are set at a discounted price.
Cocosa, which was snapped up by former Harrods owner Mohamed al-Fayed in July for an undisclosed amount, was one of a growing number of private sales sites including BrandAlley and Secret Sales.
Gwynn Milligan, Cocosa managing director, said: “We are delighted that our luxury shopping experience and exclusive discounts will be available to everyone. We are incredibly proud of the exceptional array of womenswear, menswear and accessories on offer, as well as the customer service we deliver. We are looking forward to creating long-standing relationships with new customers every day.”