Retailers have recorded their busiest online shopping day ever yesterday, with shoppers thought to have spent up to £534m, a 16% increase on last year.
The first Monday in December, known as ‘Cyber Monday’, is traditionally the busiest online shopping day with consumers ordering in time for Christmas deliveries.
This year, shoppers spent £33m during one hour alone. The busiest online shopping hour was between 1pm and 2pm, as retailers began heavily discounting and consumers went online during their lunch breaks.
Some £1.4m was spent online during the busiest shopping minute at 1.43pm, according to Retail Directions, a division of the Internet Measurement Research Group (IMRG). This marks a 61% increase on the busiest minute during cyber Monday last year.
David Smith, director of operations, at IMRG said: “As shoppers go online to bag the Christmas bargains our latest research discovered that nearly three quarters of internet shoppers will be doing half or more of their total Christmas shopping online.”