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Cyber Monday was busiest online shopping day ever

Retailers have recorded their busiest online shopping day ever yesterday, with shoppers thought to have spent up to £534m, a 16% increase on last year.

The first Monday in December, known as ‘Cyber Monday’, is traditionally the busiest online shopping day with consumers ordering in time for Christmas deliveries.

This year, shoppers spent £33m during one hour alone. The busiest online shopping hour was between 1pm and 2pm, as retailers began heavily discounting and consumers went online during their lunch breaks.

Some £1.4m was spent online during the busiest shopping minute at 1.43pm, according to Retail Directions, a division of the Internet Measurement Research Group (IMRG). This marks a 61% increase on the busiest minute during cyber Monday last year.

David Smith, director of operations, at IMRG said: “As shoppers go online to bag the Christmas bargains our latest research discovered that nearly three quarters of internet shoppers will be doing half or more of their total Christmas shopping online.”

Readers' comments (2)

  • Terry Hunter, Managing Director, CyberDMG

    The so called ‘spike in spend’ may well be a positive for the majority of etailers, yet could equally result in disaster for those with sites that are unable to handle the increased traffic. If a customer cannot immediately access an ecommerce site, they're very unlikely to click back later, instead opting to search for the products they want elsewhere, so creating, maintaining and evolving a robust ecommerce site, 24 hours a day, seven days a week, is vital.

    “But it’s not just how robust a site is that could be an issue. Newcomers to ecommerce, or indeed offline brands taking their first steps online, may find their ecommerce offerings fail due to simple mistakes, such as ill-thought-out business rules. For example, if a product is in a consumer’s basket it will generally be removed from the retailers in-stock listing. But what if the consumer clicks away to check the price of the product elsewhere? Does it stay in their basket, and if so for how long? And in doing so, what happens if another customer (who may be ready and willing to make a purchase) wants the same item?

    “These, and more, are questions which need to be answered when an ecommerce capability is created, and continually as it grows and evolves. Getting these aspects right are just as important as the robustness of the site itself, especially in the lucrative Christmas period and into 2010. After all, first impressions count online too.

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  • "This year, shoppers spent £33m during one hour alone." - amazing amounts of money spent; lets hope this helps the dent in many retailers bank accounts.

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