Denim brand Diesel is trialling a mobile loyalty service, called Tapestry, which allows users to shop seamlessly in store and online.
When shopping in store the technology will allow users to access content including reviews, videos and catwalk shows alongside basic information such as size and colour.
The service can be used on iPhone and Android phones using near field communication and barcodes.
The technology links content and promotions directly to products via a customer’s mobile and then also links to the products on the ecommerce site.
Each time a customer interacts with a product they can save it to a list of their favourite pieces. Users can then share this across social networks, get notifications of rewards or Sales or buy directly from their phones.
The Tapestry pilot will run in Diesel’s Westfield London store from November 21 until December 21.s