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Drapers Etail Awards Winners 2011

Department store chain John Lewis took home two awards at this year’s Drapers Etail Awards, including the overall Etailer of the Year gong.

The event, which took place at Altitude 360 in London, also saw John Lewis win an award for Best Multichannel Retailer.

Meanwhile, independent retailer Route One picked up the award for Best Independent Etailer and footwear brand Jimmy Choo won Best Use of Social Media for its innovative “Catch a Choo” marketing campaiagn on FourSquare.

Best Single-Brand Etailer went to women’s sportswear specialist Sweaty Betty and Best Marketing Initiative to menswear brand Pretty Green.

See a full list of winners below.

Best Pure-Play Etailer - Asos

Best Multichannel Retailer - John Lewis

Best Etail Innovation - Not Just A Label

Best Specialist - Seraphine

Best Independent Etailer - Route One

Best New Etailer - Missguided

Best Single-Brand Etailer - Sweaty Betty

Best Etail Marketing Initiative - Pretty Green

Best Customer Experience - Red Label

Best Use of Social Media - Jimmy Choo

Best Aggregate Site - ShopStyle

Gold Award Winner - John Lewis


Readers' comments (2)

  • Great event last night and some very deserved winners. Big congrats to Jimmy Choo and Asos!

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  • Is it possible to get the Winners brochure that was distributed as hard copy as a download pdf here on the site?

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