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eBay links up with Narciso Rodriguez

New York Fashion Week designer Narciso Rodriguez has created a diffusion collection for eBay, marking a serious step-up of the auction site’s ambitions to develop a full-price fixed-price online fashion offer.

Rodriguez, who is best known for his signature close-cut feminine dresses, will launch an eight-piece capsule collection on eBay on Monday, which will retail at fixed prices of between $65 (£42) and $350 (£224). His mainline dresses sell for an average $1,800 (£1,149).

The collaboration echoes similar tie-ups seen on the high street, such as the recent Jimmy Choo for H&M collection. However, Rodriguez is not as well recognised by UK shoppers.

A spokeswoman for eBay in the UK said the tie-up was part of the company’s growing commitment to allow its customers to buy great brands on the site.

She added: “It is all about growing the portfolio in terms of selection and value. Clothing is an incredibly important category for us.”

Finlay Clark, senior strategist for digital marketing specialist Bigmouthmedia, said the fact that retailers and designers were now looking at selling new, full-price merchandise on eBay was a significant shift for the business and should challenge people’s perceptions of it being a website for shifting off-price or grey-market goods.

He added: “For designers who do not have a big site, eBay has the volume, traffic and infrastructure and allows them a bigger stage.”

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