Etail giant eBay is to bolster the number of fashion brands and retailers it houses on its Outlet fashion website to hit 600.
eBay, which provides a platform for about 100 retailers and brands including House of Fraser, Superdry and Jigsaw to sell stock at a discount, will add between 40 and 60 mid-market and premium brands and chains a year to reach its target.
eBay European general manager of fashion Miriam Lahage said: “We are expanding to make sure we have the brands [consumers] aspire to at discount prices. Fashion is the UK’s top-selling category, but there is enormous opportunity for growth.”
The UK eBay site attracts 17 million unique users each month, and fashion transaction volumes rose 30% in 2010.