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EBay to push fashion credentials through major advertising push

EBay is preparing to launch its autumn advertising campaign, its biggest yet, to push its Fashion Outlet offer.

The Outlet now has over 30 brands including Office, Ted Baker and Karen Millen selling products at up to 70% off and is part of its first dedicated fashion site which launched in April this year.

EBay backed the initial launch with a nationwide advertising campaign and next month will run adverts in fashion titles including Vogue and Grazia as well as outdoor adverts on billboards, buses and train stations from October.  

EBay director of enterprise Angus McCarey said: “The Fashion Outlet is our fastest growing sales channel and this advertising assault reflects our growing position as a leading fashion destination.  There is huge potential for growth in the online fashion market, as consumers seek out greater choice and value.

“Over the last year, we have seen a 25% increase in the number of fashion-savvy shoppers who are choosing to shop online at EBay instead of the high street.”

EBay’s fashion offer now receives 2.3 million visitors each month and has made around £4m of revenue for brands which sell on the site in the last three months.

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