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Ecommerce: Pop-ups and 3D scans suit Lanieri’s needs

Italian tailoring etailer Lanieri is using 3D scanning technology in UK pop-up stores to offer shoppers better-fitting suits and to boost sales.

Lanieri

Lanieri

The stores use a Bodi.Me booth, which takes a 3D scan of a shopper’s body to create an online profile of their measurements and can be used to select the right size for brands signed up to the technology. Customers’ measurements are stored online, enabling easier repeat purchases through the website.

All sales made in the pop-up stores are still conducted via the website using iPads so shoppers can familiarise themselves with the site and how to customise the clothing.

The technology was used by more than 100 men during first pop-up store outside Italy, which ran for two weeks until September 27 at London’s Old Street station. Following this success, it will reopen the pop-up between October 21 and November 4 at the same location.

Alessandro Zanchetton, a managing partner at Lanieri, said: “The body scanner is the ultimate way to collect body measurements, which are saved on personal profiles on lanieri.com and then translated into made-to-fit 100% Made in Italy suits, jackets, vests and shirts. Once they have customised the first suit, people can buy online whenever and as many times as they want.”

A two-piece suit costs from about £400 to £640.

Trial run: sales made in pop-ups are conducted via the website so shoppers can learn how to use it


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