Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Etailer All Sole takes £500k in first month

Sales at footwear etailer All Sole, The Hut Group’s second specialist fashion site, have topped £500,000 since its launch last month, according to the group’s footwear buyer Jacqui Swede.

The site is a departure for The Hut Group as it focuses on a select number of brands, including Ugg, Hudson, Barbour, Love From Australia, Havaianas, Hunter, Baracuta and Grenson, rather than aiming at a broader market coverage.

Tall black gloss boots from Hunter and Barbour are among the best-sellers. Swede claimed All Sole carries the biggest range of Hunter styles in the UK. 

“We are trying to do something different in terms of product offering,” said Swede. “We don’t feel anyone in the UK is doing a prestige-only footwear boutique [online].” 

She added that All Sole had just added specialist footwear brand Moon Boot and expected it to perform well over winter.

The Hut Group launched handbag and accessories site in April 2010, and is planning more specialist sites.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.