Sales at footwear etailer All Sole, The Hut Group’s second specialist fashion site, have topped £500,000 since its launch last month, according to the group’s footwear buyer Jacqui Swede.
The site is a departure for The Hut Group as it focuses on a select number of brands, including Ugg, Hudson, Barbour, Love From Australia, Havaianas, Hunter, Baracuta and Grenson, rather than aiming at a broader market coverage.
Tall black gloss boots from Hunter and Barbour are among the best-sellers. Swede claimed All Sole carries the biggest range of Hunter styles in the UK.
“We are trying to do something different in terms of product offering,” said Swede. “We don’t feel anyone in the UK is doing a prestige-only footwear boutique [online].”
She added that All Sole had just added specialist footwear brand Moon Boot and expected it to perform well over winter.
The Hut Group launched handbag and accessories site Mybag.co.uk in April 2010, and is planning more specialist sites.