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Etailer Very to launch collection with Glamour magazine

Fast-fashion etailer has created a partnership with consumer magazine Glamour that will see the pair collaborate on a series of exclusive capsule collections.

The debut range, which launches next week, has been designed by Glamour editor Jo Elvin, creative and fashion director Charlotte-Anne Fidler and senior fashion editor Sophie Cooper.

The spring 13 collection comprises 13 pieces, including a tweed biker jacket, a sharp-collared white shirt, a puffball mini skirt and a black embroidered shirt dress. The colour palette is a muted white, black, grey and pink and retail prices range from £15 to £59.

It will be followed in April by a “mid-season update”, as well as a larger autumn 13 collection and a further winter update in October.

Glamour will launch the collection with a four-page editorial in the March 2013 issue of the magazine and online. director Jon Owen said the collection was “a perfect fit for and our customers - quirky and fashion forward yet timeless and 100% wearable”.

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