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Etailers gear up for busiest day of the year

Today is to be the busiest day of the year for etailers with Christmas shoppers expected to spend at least £350m on festive gifts online.

The first Monday in December - ‘Cyber Monday’ - is historically the cue for shoppers to start spending online in the run up to Christmas.

According to IMRG, the trade body for etailers, total sales are expected to be £5bn for December, a 14% increase on last year.

IMRG director of operations David Smith said: “To reach that amount during a recession shows [the] huge resilience of the online sector. People are turning to the internet looking for value.”

 

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