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Exclusive: Cloggs boss exits for e-consultancy

Damian Scarlett, managing director of footwear etailer Cloggs, has left the business to set up his own ecommerce consultancy.

Scarlett, who left last month, had headed up Birmingham-based Cloggs since July 2008. He was previously managing director of young fashion retailer Bank for more than seven years.

During his time at the helm of Cloggs, Scarlett was responsible for many developments, including the launch of premium site Cloggs Boutique in spring this year, as well as the addition of several local language websites in Spain, Germany, France and Sweden.

Scarlett has sold his shares in Cloggs. His new venture, Jellywall, creates bespoke websites for clients, as well as helping with search engine optimisation and pay-per-click management.

Scarlett is understood to be working with the British Footwear Association (BFA), setting up microsites within the main BFA site to give information on the various international footwear trade shows the BFA has links with.

Cloggs co-founder and commercial director Chris Thomas has taken over from Scarlett as managing director.

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