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Exclusive: Nelly.com UK chief leaves to join Asos

Nelly.com UK area manager Rachel Humphreys is leaving the website just six months after its launch to join Asos Marketplace.

It is understood that the etailer’s Swedish head office will now deal with all marketing for the UK. It is not clear what this departure means for the UK office.

Humphreys will leave on Thursday (October 25).

She led the UK launch of Nelly.com after joining the business in February this year from marketing agency Affiliate Window. She had a brief to build the Nelly.com brand in the UK, including developing its marketing and PR strategy.

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