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Exclusive: New-look Cocosa betting on menswear growth

Cososa said its menswear offer has “huge potential” for expansion as it relaunched its website this week.

The high-end discount fashion etailer’s growth plans come after Drapers revealed last month that rival My-Wardrobe.com is to drop menswear from spring 13.

Beth Clifton, menswear buyer at Cocosa, said: “No one else is doing off-price luxury fashion really well online. Mr Porter doesn’t do it, so menswear holds a brilliant opportunity for us.”

According to Clifton, Cocosa is still adapting to the needs of its customers: “We’re still learning who our customer is and they never cease to surprise us. Men are much more brand-driven than women.

“At the moment, we are acquiring lots of new designers but you’ll have to wait and see who comes on board.”

Cocosa unveiled its new-look www.cocosa.com website on November 6, designed to reflect the exclusivity of the etailer’s designers and brands. Footwear and accessories buyer Eran Leon said the high-end look has already helped lure more upmarket brands to the site.

“Italian brands were very reluctant to get involved with online retailing, but Cocosa is changing their minds. They now see it as the way forward as they don’t have to compromise the luxury of their products,” he said. 

“When Mohamad Al Fayed purchased Cocosa he saw the potential for high-end fashion online, and he still passionately believes in the future of ecommerce for premium fashion.”

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