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Expanded buying team to bolster Secretsales offer

Secretsales.com has made a raft of appointments at buying level to broaden its portfolio of brands.

The private Sales etailer, which offers registered members access to more than 450 lifestyle, fashion and leisure brands at reduced prices, has appointed former Pringle sales manager Tom Thurlow as menswear buyer. Thurlow was previously UK sales manager at the premium brand and has also worked for Danish contemporary label Bruuns Bazaar and denim brand Diesel.

Secretsales has also recruited Jordana Morrison - a former analyst for health & beauty giant L’Oreal - as lingerie and swimwear buyer.

Secretsales founding partner and buying director Sach Kukadia said the company was increasing its buying expertise to enable it to source more brands for its portfolio, which includes Adidas, Aquascutum, Firetrap, G-Star and Jimmy Choo.

He said: “We previously just had three buyers across all categories

but now we want a buyer for each of the categories, and we’re still recruiting. We want to increase our focus and speed in sourcing the brands the site has.”

The recruitment drive follows the appointment of former LVMH international executive Sergio Dias as chairman in February.

In the same month, Secretsales received an undisclosed investment from German private Sales retailer Brands4Friends to launch a marketing strategy, the details of which have not yet been disclosed.

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