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Farfetch adds sections in site relaunch

Farfetch.com, the website that acts as an ecommerce portal for indies from around the world, is to relaunch at the end of May.

The new-look site will feature refreshed branding and additional sections to encourage more interaction between shoppers.

Chief operating officer Andrew Robb said: “We want Farfetch to be fundamentally about the people. We are the marketplace; we bring the fashion boutiques of the world together and help people connect with them. The editorial and new sections online will be much more focused on the boutiques and the people behind them. “

New sections will include a ‘People’ area where participating indies can directly update the site with their latest news. There will also be more information
and imagery for the featured indies, including interviews with owners and buyers.

Robb said: “The site has more than 20,000 SKUs from more than 1,000 brands so we want to make it much easier for customers to find product. We will be implementing colour and size filters as well as recategorising departments.”

Farfetch was created by entrepreneur and founder of premium London boutique B Store José Neves in 2008, and features more than 70 premium indies including
Autograph in Birmingham, Donna Ida in London and New York’s Atrium.

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