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Farfetch hires Shopbop's Stephanie Horton as chief marketing officer

Indie etail portal Farfetch has appointed Shopbop communications boss Stephanie Horton as chief marketing officer.

Horton, who was previously head of global communications at Shopbop, will oversee global marketing and public relations strategies at Farfetch, which sells products sourced from over 250 global fashion indies.

Prior to Shopbop, Horton was executive director of creative services at Vogue, and director of marketing at the New York Times.

She will be based at the company’s headquarters in London and report into founder and chief executive Jose Neves.

Neves said: “We are very proud of our team, culture, and values, and I am tremendously excited about the recent additions to our stellar team. We opened a New York office this month, brought in Gabrielle de Papp, formerly vice president of corporate public relations from Neiman Marcus, and now we are thrilled to announce that Stephanie Horton is joining the company. Stephanie’s expertise merges business with creativity. She is renowned for her ability to make big ideas a reality.”

Earlier this year etail portal Farfetch received $20m (£13.3m) investment from Conde Nast International.

 

 

 

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