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Farfetch plots expansion into Russia and China

Farfetch is planning to launch native-language sites in Russia and China as part of plans to take British boutiques into new territories.

The luxury web portal, which enables independent retailers to sell online, is planning international expansion throughout 2014, with a focus on China and Russia after seeing rapid growth from these markets in the past 12 months.

Farfetch chief operating officer Andrew Robb told Drapers it was looking very closely at these two markets but also eyeing other territories further down the line.

Robb said: “As part of our focus on bringing the best boutiques in the world to the global fashion consumer we are planning a range of new language sites in 2014 and beyond.”

In March, Farfetch received a $20m (£13.3m) investment from publisher Condé Nast International and James Bilefield, president of Condé Nast International Digital, joined the Farfetch board.

At the time José Neves, founder and chief executive of Farfetch, said the business would use the investment to “fuel our entry to new markets while assisting our growth in existing ones”.

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